Privacy Policy

This Privacy Policy was published on April 11th, 2025.

1. Introduction

Welcome to our Privacy Policy. We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read it carefully.

2. Who We Are

This website is owned and operated by [Your Company Name], a company registered and operating in the United Kingdom, specialising in the sale of antiques and retro products online.

If you have any questions about this policy, please contact us at: privacy@etrade.store

3. Legal Framework

We process your data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant privacy laws applicable in the United Kingdom.

4. What Personal Data We Collect

We may collect and process the following categories of personal data:

• Name and contact details (email address, phone number, postal address)
• Payment and billing information
• Account login credentials
• Order history and preferences
• Marketing and communication preferences
• IP address, browser type, and device information
• Browsing behaviour on our website

5. How We Collect Your Data

• When you register for an account
• When you make a purchase
• When you contact customer support
• When you subscribe to our newsletter
• Automatically through cookies and analytics tools

6. Why We Use Your Data

We use your data for the following purposes:

• To process orders and deliver products
• To provide customer service
• To manage your account
• To improve our website and user experience
• To send marketing communications (with your consent)
• To comply with legal and financial obligations

7. Legal Basis for Processing

We rely on the following legal grounds to process your data:

• Performance of a contract
• Compliance with legal obligations
• Legitimate interests
• Your consent (for marketing and optional cookies)

8. Cookies and Similar Technologies

Our website uses cookies to improve your experience. Cookies help us understand how users interact with our site and enable certain functionalities. You can manage your cookie preferences through your browser settings.

9. Data Sharing

We may share your personal data with:

• Payment processors (e.g. Stripe, PayPal)
• Shipping and delivery partners
• Our IT service providers
• Government authorities, where required by law

All third-party partners are required to protect your data and only use it for the purpose of providing their services to us.

10. International Data Transfers

Where data is transferred outside the UK, we ensure that it is protected with appropriate safeguards, such as Standard Contractual Clauses or adequacy decisions by the UK government.

11. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes we collected it for, including satisfying legal, accounting, or reporting requirements. When no longer needed, we securely delete or anonymise your data.

12. Your Data Protection Rights

You have the right to:

• Access the personal data we hold about you
• Correct inaccuracies in your personal data
• Request deletion of your personal data
• Restrict or object to processing
• Withdraw your consent (where applicable)
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of your rights, please email us at privacy@etrade.store.

13. Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect data from minors. If we become aware that we have collected personal data from a child, we will delete it promptly.

14. Security of Your Data

We implement appropriate technical and organisational security measures to protect your personal data from unauthorised access, loss, misuse, or disclosure.

15. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised date. We encourage you to check back regularly to stay informed about how we are protecting your data.